It is rare for me to write an endorsement for something. In fact I cannot remember doing it before, so I must feel that this is different for me to want to put my name to it.
I have seen a number of books before that tell you anyone can be a professional photographer, all you need to do is x, y, z. All that happens is that after buying the book you are really none the wiser and a few pounds out of pocket. One of the reasons for this is that a lot of these books are not written by professional photographers. They are written by professional writers rather than photographers.
That is one of the many factors that make this book different. It is written by a professional photographer of many years standing. He is able to write from a position of experience. The book makes a number of invaluable suggestions about how to go about finding work and how to best spend a limited marketing budget. It goes in to depth in many areas. For example how to put together a mailshot and who to send it to. It discusses different markets, naming the ones where you are most likely to find success and others that are much harder to crack.
It doesn't stop there though. It walks you by the hand through how to structure your business and other key areas such as the potential minefield of copyright.
The book doesn't use fancy language to dress up the subject. It is an easy read. It is around 80 pages of common sense and hard earned knowledge.
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